I love fragrance launches and all that they entail – catching up with fellow journalists, a space tastefully decked out in various flora, and of course, the promise of a new olfactory discovery.
This time around I was one of the first few Malaysians treated to experience the first smells of Shiseido’s newest fragrance that’s launching this November 2016 – Ever Bloom. As its name suggests, Ever Bloom is a floral orchestration, but instead of being built around scent notes, it’s instead an amalgamation of notes built into a single, luminous accord reminiscent of a white flower in bloom.
The alchemist behind this new EDP is the talented nose Aurelien Guichard and what he’s created is a musky floral blend of orange blossom and gardenia, meant to act as a halo that lingers delicately on the skin and forms your aura. “I imagined a transparent floral heart, clean and natural” he says. “[It’s] a silky, soft liquid that envelopes the skin. First of all, I looked for a way to find the scent of a woman’s neck, very pure and dewy.”
Applying the fragrance for myself, I do find it rather heady at first whiff. But given a while to settle, and Ever Bloom is as delicate as it promises. While I’d personally keep this fragrance to day time use (for those times I’m feeling particularly girly), there’s definitely nothing wrong with donning it during one of those casual nights out. Or hey, even an evening in because why not?
As for Ever Bloom’s sillage, once the fragrance settles it’s not overwhelming, and since it’s an EDP, you can bet that there’s staying power. If you really want the fragrance to be delicate, try applying your perfume by way of the Japanese – by spraying the perfume in an infinity symbol in front of you before walking through the mist. Either way, you’ll smell pretty as a petal.
Images: Courtesy of Shiseido.