Image: Shiseido

REVIEW: Shiseido Ever Bloom EDP

I love fragrance launches and all that they entail – catching up with fellow journalists, a space tastefully decked out in various flora, and of course, the promise of a new olfactory discovery.

This time around I was one of the first few Malaysians treated to experience the first smells of Shiseido’s newest fragrance that’s launching this November 2016 – Ever Bloom. As its name suggests, Ever Bloom is a floral orchestration, but instead of being built around scent notes, it’s instead an amalgamation of notes built into a single, luminous accord reminiscent of a white flower in bloom.

The alchemist behind this new EDP is the talented nose Aurelien Guichard and what he’s created is a musky floral blend of orange blossom and gardenia, meant to act as a halo that lingers delicately on the skin and forms your aura. “I imagined a transparent floral heart, clean and natural” he says. “[It’s] a silky, soft liquid that envelopes the skin. First of all, I looked for a way to find the scent of a woman’s neck, very pure and dewy.”

Shiseido Ever Bloom EDP, RM435 (90ml), RM315 (50ml) and RM215 (30ml). Shiseido Ever Bloom Perfumed Body Lotion, RM200

Shiseido Ever Bloom EDP, RM435 (90ml), RM315 (50ml) and RM215 (30ml). Shiseido Ever Bloom Perfumed Body Lotion, RM200

ApplyingΒ the fragrance for myself, I do find it rather heady at first whiff. But given a while to settle, and Ever Bloom is as delicate as it promises. While I’d personally keep this fragrance to day time use (for those times I’m feeling particularly girly), there’s definitely nothing wrong with donning it during one of those casual nights out. Or hey, even an evening in because why not?

As for Ever Bloom’s sillage, once the fragrance settles it’s not overwhelming, and since it’s an EDP, you can bet that there’s staying power. If you really want the fragrance to be delicate, try applying your perfume by way of the Japanese – by spraying the perfume in an infinity symbol in front of you before walking through the mist. Either way, you’ll smell pretty as a petal.

 

Our lovely hosts demonstrate the art of donning on your perfume the Japanese way

Our lovely hosts demonstrate the art of donning on your perfume the Japanese way

 

The Shiseido Ever Bloom launch at The Forum at The Signature, Desa Sri Hartamas

The Shiseido Ever Bloom launch at The Forum at The Signature, Desa Sri Hartamas

As an activity, we were taught how to make flower jelly cakes using syringes. I can see how with more practice, this art form can be therapeutic

As an activity, we were taught how to make flower jelly cakes using syringes. I can see how with more practice, this art form can be therapeutic

 

Ta da! The end product

Ta da! The end product

Images: Courtesy of Shiseido.

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